Financial Clarity for Growing Startups
We help early-stage startups optimize their financial ops with C level support.
$150M+
Capital Raised for
$1B+
Value Created Across
4 - 6 weeks
Average time to
What We Fix
Practical solutions for the financial challenges growing startups face
Broken Systems
Disconnected tools, messy handoffs. We clean up your tech stack and workflows.
No Financial Narrative
You're growing, but the numbers don't tell a story. We build clarity for you and your board.
Manual Chaos
Delayed closes, payroll fire drills, no dashboards. We automate the tedious work.
Compliance Gaps
Audits, investor decks, tax filings. We bring order before they become problems.
Burn Anxiety
Runway is murky. Margins feel off. We help optimize cost structure and protect cash.
Ops Bottlenecks
People waiting on numbers. Founders approving invoices. We fix process so you can scale.
Want to get a financial diagnosis?
Let's take a look under the hood, no strings attached.
Book a CallMost Founders Delay Finance Until It's Too Late
Early-stage teams skip finance. No one’s tracking burn, margins, or runway. Closing the books? A myth. It’s all product, growth, and raising the next round… until reality hits.
Then the money lands… and the cracks show up fast. Reporting is manual. Systems don’t talk and investors want clarity yesterday.
We’ve seen it too many times: the CFO comes in after the damage is done. But it doesn’t have to play out that way.
We build finance infrastructure before the raise so you’re not scrambling after. Clean books, clear metrics, investor-ready from day one.
Only 30% of startups reach Series A, are you next?
We help you be ready before investors ask.
We Help Startups Scale With Confidence
Fractional CFO, startup accounting services, plus HR, IT, and legal support, all designed for founders that just raised... or are about to.
Fractional CFO for startups
Strategic finance leadership: cash flow, burn, investor reporting, and board readiness — without the full-time cost. Our outsourced CFO services bring structure and insight when it matters most.
-
Strategic financial planning - Investor-ready reporting
- Burn rate optimization
Accounting & Bookkeeping
Month-end close, reconciliations, and financial statements done clean and fast, with no founder follow-up needed. You have a full team now.
- Accurate financial statements
- Streamlined month-end close
- Dedicated accounting team
HR & Payroll Support
From onboarding to compliance, we make sure your team is supported and your records are spotless.
- Streamlined onboarding
- Compliance management
- Payroll administration
Workflow & Systems Automation
We connect your stack, reduce manual tasks, and set up automated financial reporting that scales with you.
- System integration
- Process automation
- Automated reporting
Audit & Compliance Prep
Avoid last-minute chaos. We handle financial compliance for startups, so you're always audit-ready, investor-ready, and data room–ready.
- Audit preparation
- Regulatory compliance
- Data room organization
Capital & Fundraising Support
We help structure the story behind your numbers, from financial modeling to deck-ready metrics and scenario planning.
- Financial modeling
- Investor deck preparation
- Scenario planning
Why Founders Choose Crown Over Building In-House
Get more flexibility, better expertise, and lower cost — all in one team.
Building an in-house finance team is slow, expensive, and hard to scale.
Most startups spend $40K-$80K/month for 3 to 5 employees…
Crown gives you a full-stack finance department on demand.
CFOs, Controllers, Systems experts, HR and payroll pros.
All under one roof. Ready to go. Easy to scale.
You get real expertise, clean execution, and the ability to scale up or down as your business evolves.
More firepower. More flexibility. More results.
No recruiting. No overhead. No stress.
+ plug-in resources
(1-3 months)
(Go Live under 30 days)
Which plan fits your chaos?
From Seed to Series B we have got the right mix of resources to clean the mess, give you clarity or strategically support your growth.
Get Clean
For Seed & early stage startups ($1M - $5M)
- Bookkeeping for startups
- Monthly close and reconciliations
- Accounting system implementation
- Balance sheet supporting schedules
- Onboarding in <30 days
-
Fractional CFO strategy - Modeling or audit prep
Get Clarity
For Seed/Series A & growing startups ($5M - $10M)
- Everything in Get Clean
- Scenario planning & forecasting
- Cost optimization & vendor strategy
- HR/payroll coordination
- Systems & workflow automation
- Dedicated CFO
Get Strategic
For Series A/B scaling fast and or fundraising ($10M+)
- Everything in Get Clarity
- Full finance, HR, and ops execution
- Dedicated CFO-level partner
- Fundraising & investor narrative support
- Audit & compliance prep
- Hiring & team planning support
Not sure which plan is right for you?
We can scope an a la carte plan for you based on your current situation
More Horsepower to Support Your Growth
We've benchmarked the space. Most providers offer surface-level
support.
You won’t see any names here, but if you’ve talked to other firms, you’ll
recognize the pattern.
Here's what most teams miss — and how Crown stacks up.
Key Competitive Advantages
- 3–8x more operational hours than lean back-office firms
- Deep execution: not just dashboards, but decisions
- Built-in support across Finance, HR, and Systems
- Costs less than building an internal team
- Fully scalable, no need to hire full-time
- No gaps, no outsourcing chaos
Service Comparison
Yes
(Hands-on, not just advisory)
Strategic CFO / Board Reporting
Yes
Hands-on, not just advisory
Light
Heavy-duty, full-service
Monthly Close, AP/AR, Books
Light
Heavy-duty, full-service
Basic / External
Dedicated team
Payroll Management
Basic / External
Dedicated team
Light
Full HR dept management
HR Compliance + Hiring
Light
Full HR dept management
Yes
Broader, customized
Financial Reporting, KPIs
Yes
Broader, customized
NO
Built-in tools + support
Data Ops / System Integration
NO
Built-in tools + support
NO
Included in key tiers
Audit Prep + Compliance
NO
Included in key tiers
NO
Strategic + deck ready
Fundraising, 409A Support
NO
Strategic + deck ready
Want the full breakdown?
We've benchmarked every major competitor and built a detailed
comparison.
Tech Stack We Support
We leverage industry-leading tools and technologies to deliver accurate, efficient, and scalable solutions for your business.
Strategic Partners You Can Leverage
Startup finance goes beyond numbers. Success often depends on the relationships you build and the support you have around you.
When you work with Crown, you get both, our team and direct access to trusted partners across banking, credit, investor relations, legal, and go-to-market strategy.
We've already built the network, now it works for you.
Frequently Asked Questions
What is a fractional CFO and do I need one after raising?
What does a CFO do for a startup?
How much does a fractional CFO cost for a Series A–B startup?
What's the difference between bookkeeping and a CFO?
Is outsourced accounting enough for a startup?
What services are included in Crown's offer?
- Monthly close and reporting
- Board updates and cash flow plans
- Payroll and HR coordination
- Audit and fundraising support
- Systems integration and automation
Post-Raise Mistakes Founders Regret
Avoid the financial pitfalls most teams don't see coming — until it's a problem.
Finance Lags Behind the Raise
Most founders keep using spreadsheets and intuition after raising. New capital brings new expectations, finance needs to catch up fast.
→ Avoid this: Set up real systems before your board asks.
No Metrics, No Decisions
Manual reports, no cash visibility, and missing dashboards are the norm post-raise. It kills decision-making and trust with investors.
→ Avoid this: Automate reporting and build clarity early.
Ops Scales, Finance Doesn't
Startups often scale teams, but skip finance hires. Without financial oversight, burn creeps, payroll breaks, and the chaos snowballs.
→ Avoid this: Bring in C-level financial support before it breaks.